About Us

Reframe Financial is a passionate group of insurance industry veterans and tech trailblazers on a mission to help families prepare for, and manage, the financial and emotional issues of aging.
We partner with the best in the industry to develop new kinds of insurance that address multiple needs.
Our innovations are inspired by bold thinking, the latest advances in technology, and a passion for improving people’s lives.
Nathaniel and his grandfather

Inspired by our
own experiences.

"I was surprised at the time, effort and expense involved to get home health care services for my grandparents. I was even more surprised when their neighbors asked if they could hire the same aide to provide care for them as well.
The need in this small community was significant, yet none of them had planned ahead for this event in their life. It then occurred to me that I didn’t have a plan for my own future needs either.
Reframe Financial was inspired by our personal caregiving experiences – and created to help families prepare for the financial issues of aging"

– Karan Aneja, CEO & Co-Founder

Meet our Leadership team

Karan Aneja

CEO and Co-Founder

Michael Mazur

COO

Loida Abraham

CCO

Alec Feuerstein

Head of Engineering

Laura Vail Wooster

Head of Marketing

Ray Dinstel

Head of Insurance Ops

Ryan Currie

Head of Tech Product

Elizabeth Taylor

Associate Actuary

Kristen Martin Eldridge

National Accounts Director

Bill Holbrook

Director of Marketing

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